Cookie Policy

What are Cookies?

Cookies are small files which we store on your computer to enable certain features on our website. They are used to ‘remember’ when your computer or device accesses our websites. They allow us to remember whether you are logged in to the site and what items you had in your cart. Cookies also allow us to work alongside our web analytics partner, Google Analytics, to see how you enjoy using our website, and which pages or products you love the most. This helps us to make our services better. 

We may match the data we capture through cookies with personal data that we already hold about you to better understand your preferences. This helps us to continually improve the relevance of our promotional communications, your shopping experience and our products and services.

Cookies can never be used to 'grab' information that you haven't provided to us. Your privacy is very important to us and we'll always ensure that our cookies can't be used to compromise your personal information in any way.

What are Cookies used for?

Our cookies are used for things like collecting your browsing and purchasing behaviour, monitoring which page or web functions you prefer and where you spend most of your browsing time.This helps us to continually improve the relevance of our promotional communications, your shopping experience and our products and services.

Cookies are also used to enhance our marketing and advertising, particularly targeted campaigns through digital channels and social media.

Marketing Cookies

Violet Rose Underwear work with partners who serve advertisements or present online offers on our behalf. These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. 

Turning off Cookies

You can change the settings in your browser to block cookies. Blocking cookies differs from browser to browser, however you can usually enable it in the 'settings' or 'internet options' section of your browser.

Cookies can be deleted using your web browser. However, unless they are disallowed they will be reapplied the next time you visit a website, this is something common on all sites.

If you want to disable cookies you’d need to change your website browser settings to reject cookies, however this may impact your shopping experience. Violet Rose Underwear cannot be held accountable if this happens.

How you can do this will depend on the browser you use. Further details on how to disable cookies for the most popular desktop browsers are set out here (these may vary depending on operating system and browser version):

For Microsoft Internet Explorer:

Choose the menu “Tools” then “Internet Options”

Click on the “Privacy” tab

Select “Advanced”

Choose the appropriate settings

For Google Chrome:

Choose “Settings” and click on “Advanced”

Under "Privacy and Security" click “Content Settings”

Click “Cookies”

For Safari:

Choose Preferences > Privacy

Click on “Block all cookies”

For Mozilla firefox:

Click on the menu icon then select “Options”

Click on the icon “Privacy & Security”

Find the menu “cookie” and select the relevant options

For Opera 6.0 and further:

Choose the menu icon and select “Settings”

Click on “Privacy & Security”

Choose the appropriate settings

What Cookies do we use?

There are two types of cookies that may be used during your visit to our site:

Session cookies

Session cookies are deleted after each visit to our site. For example, when you are browsing our site, it will remember you for the duration of your visit, but the cookie will be removed from your computer as soon as you close down your internet browser. Session cookies allow you to add an item to the basket and then move through the checkout. Disallowing these cookies via your web browser will mean you are unable to place an order on this site.

Persistent cookies

Persistent cookies remember you for a set period of time, allowing wishlist and/or previously viewed products to be displayed the next time you visit our site and whether you were logged into your account.