Privacy Policy


We capture information about you in order to improve your experience when shopping with Poppy Plum Underwear.

We take your privacy very seriously. Poppy Plum Underwear is committed to respecting and protecting your privacy. To help us provide you with more of what you love from us, we capture information about you in order to enhance your experience. Our goal is to be clear and transparent about what information we collect from our customers and how we use and protect your personal information.

This notice will outline how we may collect, use, store and process your personal information. 

Please remember that you can manage your information and protect your privacy at anytime.

Our Principals

The Poppy Plum Underwear Privacy Policy is based on the principles that your personal data:

  • Shall be processed lawfully and transparently;
  • Shall be limited to what is necessary for processing;
  • Shall be kept up to date with every effort to erase or rectify without delay;
  • Shall be processed securely;
  • Shall not be shared with third parties;

Security of Your Personal Information

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

What Personal Information is Collected?

We may collect the following information about you. ‘Personal information’ means any information relating to an individual, which can identify them – either directly or indirectly.

  • Contact details information such as your full name, address (including billing and delivery addresses), telephone number (including mobile number) and email address;
  • Information about the device you use to browse our websites including the IP address and device type;
  • Your marketing preferences;
  • Personal data including your age or date of birth, gender;
  • Online browsing activities on our website including which items you store in your shopping cart - see cookies policy for details of this;
  • Information connected with any purchases made on our website including financial and transaction data;
  • Correspondence and communications with us including relating to complaints, disputes and claims;

This personal information will be collected when you do any of these:

  • Set up an account on our website
  • Place an order
  • Sign up for our newsletter or subscribe to any other services we offer
  • Fill out any forms on our website
  • Correspond with us on email or our chat facility
  • When you browse our website

The sites are not intended for use by children under the age of 13. We do not knowingly collect personal information relating to children under the age of 13. If you are under 13 you should not use the Site, Social Media or provide any information about yourself including without limitation your name, address, email address or any screen name or user name you may use.

Marketing Communication and Opting Out

If you purchase or willingly give us your email address, you will receive marketing messages by email to inform you on our new products and offers.

Data collected during your visit to our website may be used to create ads on third party websites that you may visit. Those ads are created via pixels and are based on information such as search history.

You can at any time decide to unsubscribe by clicking on the unsubscribe link at the end of the email, or by emailing us at and we will try our best to process your request promptly, but it may take a few days for your opt-out or unsubscribe request to be changed.

How We Use Your Information

We use your information for the following:

  • To personalise your shopping experience on our sites
  • To allow us to handle your order, deliver products and process your payments and refunds.
  • To update you on your order and delivery status
  • For statistical, analytical or survey purposes, to allow us to improve our websites and their services to you.
  • If you choose to consent, to notify you of products or special offers that we feel may be of interest to you

How We Use Cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Sharing, Accessing and Controlling your Personal Information 

We will not sell, distribute or lease your personal information to third parties.

We may share your personal information with companies who assist us in operating the website and in servicing you. Please do note that each of our service providers meet the requirements of the GDPR.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Where you request access to your information, we are required to use all reasonable measures to verify your identity before doing so. These measures only exist to protect your information and to reduce risk of identity fraud, theft or unauthorised access to your information.
We therefore kindly ask you to send us original or certified copies of the following documentation: passport, identity card, birth certificate or driving licence. One of those above documents is required in order to request personal information.

Links to Other Websites or Social Media

Our website or newsletters may contain (on occasion) links to and from other websites of our partners. Please note that this Privacy Policy only applies to Poppy Plum Underwear. If you visit any of these websites, we suggest you read their own privacy policy as we do not accept any responsibility or liabilities for these policies.

Your Rights

You have the following rights:

  • The right to be informed about how we use and process your data.
  • The right to access and copy of the information that we hold on you.
  • The right to rectify any inaccurate or incomplete data.
  • The right to be forgotten and erased from our records
  • The right to restrict processing of your data
  • The right to data portability, to have your personal data provided to you by us.
  • The right to object to certain types of processing such a direct marketing.
  • The right to withdraw consent of us processing your data
  • The right to campaign to a Supervisory Authority in any event that Poppy Plum Underwear has not correctly responded to your request.

How Long do we Keep Your Data?

We will hold your personal data for as long as you are you have an account and for as long as is necessary to comply with our legal/ regulatory obligations, resolve disputes, prevent fraud and abuse or enforce our terms and conditions.
When we no longer need to retain your personal data, it will be deleted or be anonymised so that you can no longer be identified from it.
We securely destroy all financial information once we have used it and no longer need it.

Transfers of Your Information Outside the European Economic Area

Where a third-party provider is located outside the European Economic Area, we will ensure that the transfer of personal data will be protected by the appropriate safeguards.

Have any Further Questions?

If you have any questions around the Privacy Policy or any other enquiry relating to personal data, please contact us by emailing

Things that you can do to enhance the protection of your personal data - 

We recommend that you take the following measures to help to protect your online safety:

  • Keep your account passwords private
  • When creating a password, use at least 8 characters with a word/number combinations and something that is not easily guessed by hackers such as your name, email address, or other personal data that can be easily obtained.
  • Avoid using the same password for different online accounts.

SMS Marketing

By entering your phone number, you agree that we may send you the odd text message. This may include updates about your order (when it has been shipped or delivered etc.) and Poppy Plum Underwear offers. 

If you would like to stop receiving text messages from us, simply change your preferences on the Preference Centre or contact us directly and we’ll be sure to unsubscribe you immediately.

Changes to our Privacy Policy

Our Privacy Policy is under regular review. Any updates will be posted here, but if any significant changes are made you will be contacted via email to be fully informed.

This Privacy Policy was last updated September 2023.